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The scourge of feature creep and the dichotomy of progress.

The scourge of feature creep and the dichotomy of progress.

If you pay your mortgage or feed your kids from the proceeds of selling stuff to people, you need to make sure your business model is sustainable. You need to be able to sell the same stuff to different people or sell different stuff to the same people or if you're a marketing genius, sell the same stuff to the same people.

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Rovaniemi 300 film

Rovaniemi 300 film

Following on from Ian's write up of the Rovaniemi 300, he's only gone and done a film too....  I can't be the only one thinking if he wasn't fannying around with a camera all the time, he might have done better than 3rd place? 😉

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Rovaniemi 300

Rovaniemi 300

My first foray into racing fat bikes in cold climates was in Finland in 2015, where I completed the Rovaniemi 150. Despite being on the Arctic circle of northern Finland in February, I remember the weather was comparatively mild, ranging between -8 to +2 degrees. Not quite the exposure to the arctic environment I was quietly hoping for, but the challenge of racing nearly 100 miles on snow-packed trails was a good one, and I vowed to return some day to race next rung up on the ladder; the Rovaniemi 300. Despite being twice the distance, the 300 route is...

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Relaunch update

Relaunch update

Back in September 2019 I wrote about the upcoming relaunch of Wildcat and I said we'd have new product ready to go by the end of the year.

Then it all got quiet, the end of the year came and went and there's no new product yet. 

I figured an update is overdue.

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Wildcat Relaunch

Wildcat Relaunch

The observant among you may have noticed that Wildcat Gear actually shut up shop in February of this year (2019).  Beth and Ian who had started Wildcat a decade ago made the tough decision to close the doors after realising they just couldn't commit the time required to make the business work. Wildcat had taken a backseat to their young family and a house move from Wales to Scotland signalled what felt like the right time to wind the business down.   Around the same time Steven Shand was taking a step back from his day to day role at the bicycle...

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